Armin Sanjari
Managing Director, mathematics and analytics
Founded the agency IT-WINGS in 2016 and still runs it. It serves well-known clients in the automotive, consumer goods, pharma and mechanical engineering industries.
Performance marketing.Driven by AI.Owned by us.
SEO, GEO, ads and landing pages under one roof, driven by AI processes that run continuously. We set the direction with you.
Automation logExample
- PPCUnprofitable search term excluded
- SEOContent brief created for new topic cluster
- PPCEvening bid raised for top keyword
- TESTNew ad variant launched against control
- PERFBudget shifted to the stronger campaign
- SEOPage title suggestion submitted for approval
- ALERTGap in conversion tracking detected and reported
- PPCAd schedule adjusted to inquiry times
- PERFAudience with high wasted reach paused
- TESTWinning variant adopted
Critical changes come to us as proposals. They only go live once approved.
Six services, one goal: more inquiries.
Marketing that optimizes itself. Around the clock.
PPC, SEO and performance marketing, run by automated AI processes we build ourselves as a software studio. You get more qualified inquiries per euro spent, not more reports.
Your data
- Google and Microsoft Ads
- Search Console and GA4
- CRM and leads
AI core
- Keyword and competitor analysis
- Ad and content creation
- Bid and budget control
- Analysis and alerts
Channels
- PPC Search ads
- SEO Organic search
- GEO AI answers
- Paid Social Meta and LinkedIn
More qualified inquiries
on the same or a lower budget
An agency that never sleeps and never sugarcoats the numbers.
Traditional agencies optimize when someone has the time. Our AI processes run continuously. We set the direction as a team.
Optimization around the clock
Bids, budgets and keywords are adjusted continuously, not once a month on a reporting call.
Live faster, test more
Ad copy, landing page variants and SEO content are created in days, not weeks, and compete head to head.
Less wasted reach
The AI spots early on which search terms and audiences bring in no business. Then we reallocate the budget.
Full transparency
Clean tracking, a live dashboard and a traceable log of every automated decision.
For us, data protection is architecture, not a footnote.
Personal data is removed before the AI sees it. Everything after that runs in an isolated environment in the EU.
Your systems
Only the data needed for the question.
Pseudonymization
Names, emails and addresses are replaced.
AI + data scientist
Models in EU data centers, reviewed by us.
Answers instead of raw data
Only aggregated insights leave the environment.
Hosting in DE / EU
Processing exclusively in European data centers.
Pseudonymized
Personal identifiers are removed before the analysis.
No training
Your data isn’t used to train AI models.
Data processing agreement and deletion
Data processing under GDPR, deletion after the project ends.
Five steps to a self-learning campaign.
We figure out where you stand today.
We connect your ad accounts, Search Console and analytics and have the AI assess the current state: where budget is leaking, which search terms have potential, where tracking has gaps.
You get: Opportunity analysis with clear priorities
The AI does the grunt work. We make the decisions.
Every automation runs within rules we set together, from budget limits and brand voice to approvals. Nothing that affects your brand goes live unchecked. That keeps the collaboration lean. A short call every two weeks, and email and the dashboard cover the rest.
The people behind it.
More about us
David Otto
Managing Director, economics and growth
Has been scaling digital businesses since 2015, first at Festool, then for six years at Mercedes-Benz. There he led projects in digital products and global performance marketing.
Frequently asked questions about performance marketing.
What does a performance marketing agency do?
A performance marketing agency plans and manages marketing that can be measured directly, especially search, ads and landing pages. It is judged by inquiries and revenue, not reach.
What does AI in performance marketing mean in practice?
Automated processes analyze accounts and search terms, write variants and flag anomalies. That saves time on anything repetitive. We set goals, budget limits and approvals with you.
Do we have to hire you for all six services?
No. We often start where the leverage is greatest, which is frequently tracking or a single channel. We add more services when the numbers support it.
How much does performance marketing cost?
You pay the ad budget to the platforms and a management fee to us. How much each should be depends on your market and your goals. After an initial conversation, you get a specific proposal.
How quickly will we see results?
Ads bring the first clicks from the start and need a few weeks to learn. SEO and GEO often take several months to kick in, but the effects last longer.
What is it like to work with you?
Lean. A short call every two weeks with interim results and milestones, and we handle questions by email in between. We schedule workshops and on-site meetings when the project needs them.
Who do you work for?
Mainly mid-sized companies, the kind that want clear results and don’t need weekly alignment meetings to get them.
Does anything go live unchecked?
Nothing that affects your brand. Critical changes come to us as proposals. They only go live once approved.
Do you only work in the Stuttgart region?
No. We’re based in Stuttgart and work with clients across Germany. On-site meetings are possible when the project needs them.
Where are you losing budget right now?
Send us a short note on which channels you use today and where they fall short. We will let you know if and how we can help. We reply within 24 hours.
hello@kessel-und-code.de
Rotebühlplatz 11–15, 70178 Stuttgart