Armin Sanjari
Managing Director, mathematics and analytics
Founded the agency IT-WINGS in 2016 and still runs it. It serves well-known clients in the automotive, consumer goods, pharma and mechanical engineering industries.
GEO agency.So AI mentions your brand.
Your customers ask ChatGPT, Gemini and Claude who to hire. We measure whether your brand appears in those answers. Then we build the missing content and mentions.
Asking the AIExample
Which provider do you recommend for our project?
These providers are often mentioned in trade articles and reviews:
- 1. Competitor A3 sources
- 2. Your brandYour website as a source
- 3. Competitor B2 sources
What is Generative Engine Optimization?
Generative Engine Optimization, GEO for short, means building your content and brand so that AI services find them, understand them and mention them in their answers. The goal is a mention in the answer itself, often with a link to your website as a source.
These services rely on what the web says about you. That includes your own website, trade articles, review sites and comparisons. So GEO works on all of these levels and doesn’t stop at your domain.
The field is young, but the demand is already here. In Germany, “Generative Engine Optimization” and “GEO Agentur” each draw 1,000 to 10,000 searchers a month.
The answer names others
You ask ChatGPT about your own service and it names three competitors. Often, a few good mentions are all they need.
Nobody measures it
Classic tools show your Google ranking. No standard report shows whether an AI recommends you.
Your website gives no clear answer
The copy sounds good but says nothing about pricing, process or what sets you apart. An AI finds nothing in it to cite.
What our GEO work includes.
Measuring AI visibility
We ask these services your customers’ questions and record who gets named and which sources back up the answer. We repeat the run so you can see what changes.
Content that gives an answer
Every important page answers its question in the first few sentences, then backs it up. That helps readers, Google and AI services alike.
Structured data
We add your company, services and common questions in machine-readable form. That makes it easier for AI services to attribute your details correctly.
llms.txt and access for AI crawlers
We check whether AI crawlers are allowed to read your pages. We also add an llms.txt that briefly summarizes what you offer. This website has one too.
Mentions outside your website
AI services trust sources that don’t come from you. We find out which portals and trade media get cited in your market. That’s where we plan your presence.
SEO foundation
AI services often draw on search indexes. If you aren’t in them, you’re often not in the answer either. That’s why clean SEO is part of every GEO project.
What we measure.
Five questions, four services, one point per mention. This is what a simple measurement looks like. In real projects we ask many more questions and repeat the run regularly, because answers vary.
ChatGPT
Gemini
Claude
Perplexity
Who is right for us?
Roughly what does it cost?
Who is good in the region?
Any alternatives to X?
What should I watch out for?
Illustrative example, not real measurements.
From the first measurement to a permanent fixture.
- 1
Collect questions
Together we pin down what your customers really ask, including questions about providers, costs and alternatives.
- 2
Measure
All questions go to the major services. You see who gets named and which sources the answers rely on.
- 3
Close the gaps
We revise content and structured data and plan mentions where the services look things up.
- 4
Measure again
The same question set runs again at fixed intervals. That’s how we see what worked. Then we plan the next round.
The AI does the grunt work. We make the decisions.
What the AI does
- Run large volumes of questions across several services
- Analyze answers by brand and source
- Find content gaps against cited sources
- Draft answer blocks and question lists
What our team does
- Define the questions that matter to your business
- Assess sources and plan suitable mentions
- Fact-check every statement
- Put results in context, because individual answers vary
The people behind it.
More about us
David Otto
Managing Director, economics and growth
Has been scaling digital businesses since 2015, first at Festool, then for six years at Mercedes-Benz. There he led projects in digital products and global performance marketing.
We measure this for ourselves too.
For Propspector, we regularly run a fixed set of buyer and software questions through these services and analyze the answers. That sets our next tasks, from new question blocks to listings on review sites.
View PropspectorFrequently asked questions about GEO.
What is the difference between GEO and SEO?
SEO improves your ranking in search results. GEO makes sure AI services name your brand in their answers. The fundamentals overlap heavily. GEO adds measuring the answers and work on third-party sources.
How does my company get mentioned in ChatGPT?
ChatGPT draws on its own knowledge and on current sources. What helps: clear answers on your website, easy-to-read structured data and mentions in sources the service trusts. Nobody can credibly guarantee a mention.
What is an llms.txt?
An llms.txt is a text file in the root directory of your website. It sums up for AI services who you’re and which pages matter. It’s still a proposal, not a fixed standard, and it doesn’t replace good content, but it costs little and creates clarity.
Can AI visibility be measured at all?
Yes, if you repeat the measurement and don’t draw conclusions from a single answer. Answers vary from run to run. That’s why we run the same set of questions at fixed intervals and watch the trend.
Which AI services do you look at?
Usually ChatGPT, Google with its AI answers, Gemini, Claude and Perplexity. Which ones matter to you depends on where your customers are asking.
What does GEO cost?
That depends on the number of questions, your market and the state of your content. We start with a measurement, because only that shows how much there is to do. After that, you’ll get a specific quote.
Do I need GEO if I’m already doing SEO?
Good SEO work is the best foundation, but it doesn’t cover everything. Only a separate measurement shows whether an AI recommends you. After that, targeted additions are often enough.
What does the AI say about your brand?
Tell us your brand and two competitors. We will tell you whether and how we can help. You’ll get a reply within 24 hours.
hello@kessel-und-code.de
Rotebühlplatz 11–15, 70178 Stuttgart