Armin Sanjari
Managing Director, mathematics and analytics
Founded the agency IT-WINGS in 2016 and still runs it. It serves well-known clients in the automotive, consumer goods, pharma and mechanical engineering industries.
Meta Ads and LinkedIn Ads with AI.Tested until we know what works.
A test shows whether an ad works. The AI delivers variants at high volume. We decide which ones fit your brand and what keeps running.
Photo
Video
Graphic
Problem
stopped
running
stopped
Benefit
running
Winner
testing
Proof
stopped
testing
running
What does a paid social agency do?
A paid social agency plans and manages paid ads on social networks such as Facebook, Instagram and LinkedIn. Unlike search ads, these ads reach people who aren’t looking for you right now. That’s why almost everything comes down to the visual and the message.
Given the right signals, the platforms now find the right people largely on their own. That shifts the work to two things: plenty of good variants and tracking that reports real inquiries back.
That’s exactly where we come in. The AI writes and iterates, a person checks every ad, and the budget goes to whatever measurably brings in inquiries.
The same ads for months
Your audience saw them long ago and click prices are rising. Day to day, there is no time for new visuals.
Likes instead of inquiries
The report shows reach and engagement. Whether it turned into business remains an open question.
Tracking loses signals
Missing consent and browser blocking leave Meta in the dark. The platform then optimizes for the wrong people.
What our paid social work includes.
Meta Ads
Facebook and Instagram for offers people want even when they aren’t searching for them. We build campaigns so the platform learns from real inquiries.
LinkedIn Ads
For B2B, when you want to reach decision makers by role, industry and company size. Clicks are more expensive, so the audience has to be exactly right.
Ad variants
Copy, images and video in many combinations, in your brand voice. You approve before anything goes live.
Continuous testing
Variants run against each other at the same time. We stop the weak ones, adopt the winners and build on them.
Audiences and budget
We shift budget to the stronger campaign and pause audiences with high wasted reach.
Conversion API and measurement
Server-side signals supplement browser tracking where consent allows. You see clear numbers for each audience.
Which channel for what.
Not every offer belongs on every platform. We decide based on audience and deal value, then test small before putting in more budget.
Meta
Build reach and demand
For offers people want even when they aren’t searching.
LinkedIn
Decision-makers by role and company
For B2B, when a few of the right contacts matter more than many clicks.
Retargeting
Past visitors come back
For visitors who know your site and have not inquired yet.
From the first test to a running system.
- 1
Foundation
We check the pixel, Conversion API and consent. Until that is done, not one euro of budget is worth spending.
- 2
Messages
We derive messages and visuals from your offer. The AI turns them into the first variants.
- 3
Test
Several variants run against each other on a small budget. Using clear rules, we stop what isn’t working.
- 4
Scale
Winners get more budget and new variations. Every round feeds into the next.
The AI does the grunt work. We make the decisions.
What the AI does
- Launch new ad variants against the control
- Draft copy and image ideas at high volume
- Spot wasted reach per audience
- Propose budget shifts to the stronger campaign
What our team does
- Decide which variant fits your brand
- Approve every ad before launch
- Set test rules and budget limits
- Put results in context and adopt winners
The people behind it.
More about us
David Otto
Managing Director, economics and growth
Has been scaling digital businesses since 2015, first at Festool, then for six years at Mercedes-Benz. There he led projects in digital products and global performance marketing.
Frequently asked questions about Paid Social.
How much do Meta Ads cost?
You set the ad budget yourself and, depending on the campaign, pay for reach or for results. The price varies by industry, audience and season. For reliable tests, you need enough budget for each variant to collect sufficient data.
How much do LinkedIn Ads cost?
LinkedIn usually costs much more per click than Meta, but you can narrow the audience by job and company. It pays off mainly for high-value B2B orders.
Is paid social worth it for B2B too?
Often, yes, especially when deal values are high and you know who the decision makers are. LinkedIn is good for precise targeting, Meta often for cheaper reach and retargeting.
How is it different from Google Ads?
On Google, people are already searching for a solution. On social networks, the ad interrupts them as they scroll. So paid social tends to create demand, while Google Ads captures it. The two complement each other well.
Are ads published without review?
No. The AI makes suggestions, we check every ad, and you set the direction and give the approval. Nothing that affects your brand goes live unchecked.
Do we have to supply our own images and videos?
Your own material almost always comes across as more credible, so we use it when it’s available. If there isn’t any, we draft visuals and tell you what can be shot with little effort.
How do you handle consent and GDPR?
We set up tracking so your consent banner is respected and only what is allowed gets recorded. That doesn’t replace a legal review of your text. Your data protection officer is the right person for that.
Which of your ads has been running for months?
Send us a short note on what you sell and to whom. We will tell you honestly whether paid social is worth it for you. You get a reply within 24 hours.
hello@kessel-und-code.de
Rotebühlplatz 11–15, 70178 Stuttgart