Armin Sanjari
Managing Director, mathematics and analytics
Founded the agency IT-WINGS in 2016 and still runs it. It serves well-known clients in the automotive, consumer goods, pharma and mechanical engineering industries.
AI SEO agency.Get found where your customers search.
We get your website’s technology, content and structure in order. The AI finds topics and gaps in hours. Together with you, we decide which ones move your business forward.
Topic clusterExample
Your service page
/service/
- What does it cost?/kosten/
- How does it work?/ablauf/
- Which provider fits?/vergleich/
- What do I need to know first?/fragen/
- Is there one near me?/region/
- How exactly does it work?/technik/
Every question gets its own page.All of them strengthen the service page.
What does an SEO agency do?
An SEO agency makes sure your website appears on Google for the terms customers use to find your service. To do that, it checks the technology, plans content and organizes pages so search engines understand them.
We use AI tools that analyze search terms, competitors and page structures at high volume. What counts for us in the end is how many inquiries come in through search. Visitor numbers alone don’t pay the bills.
Now that AI answers appear above the search results, a good ranking alone is often no longer enough. That’s why we plan SEO and GEO together from the start.
Lots of text, few inquiries
The blog keeps growing and the phone stays quiet. Often the pages rank for terms with no buying intent.
The technology slows things down
Pages load slowly, and Google can’t find important subpages or shows an outdated version in the results.
Pages compete with each other
Several pages target the same term. Google can’t tell which one you mean, so none of them ranks very high.
What our SEO work includes.
SEO audit
We review your technical setup, content and competition and rank every finding by impact and effort. You see what comes first and what can wait.
Technical SEO
Load times, indexing, redirects and mobile view. We fix errors ourselves or write them up so your developer can act on them right away.
Keyword and competitor analysis
We group search terms by purchase intent and assign each one to exactly one page. That way your pages stop competing with each other.
Content and topic clusters
The AI delivers drafts and outlines. We check every statement and write in your language. Nothing goes live unless someone from your field would sign off on it.
Structure and internal links
One service page at the center, with the related content around it. That shows Google and readers alike what your business is about.
Structured data
Services, FAQs and company data sit in the source code in machine-readable form. That helps in Google Search and in AI answers.
Local SEO
For businesses that want to be found in their region. We maintain your business profile and build pages that match location-based searches.
Measurement
Search Console, Analytics and CRM come together. You see which page brings in inquiries and which only brings visitors.
Four layers, in this order.
Good content does little if Google can’t read the page. That’s why we work from the bottom up and only move on once the layer below is solid.
Technical
Google can read every important page and load it quickly.
Structure
Pages, topics and internal links form a clear picture.
Content
Every page answers a real question better than the competition.
Trust
Mentions, reviews and recognizable faces back up what you say.
From audit to ongoing work.
- 1
Audit
We connect Search Console and Analytics and have the AI assess the current state. You get a prioritized list.
- 2
Plan
Together we decide which services should gain visibility first and how we measure success.
- 3
Implementation
Technical work first, then structure and content. You see every major change before it goes live.
- 4
Measure
Every month we review inquiries and rankings and shift the work to where it pays off most.
The AI does the grunt work. We make the decisions.
What the AI does
- Sort thousands of search terms by topic and intent
- Analyze competitors and find gaps
- Track down technical errors across the whole website
- Write outlines and first drafts
What our team does
- Decide which topics fit your business
- Check every statement for accuracy and finish the copy
- Set priorities by impact and effort
- Have the final say on brand and tone
The people behind it.
More about us
David Otto
Managing Director, economics and growth
Has been scaling digital businesses since 2015, first at Festool, then for six years at Mercedes-Benz. There he led projects in digital products and global performance marketing.
We do this for our own product too.
For Propspector, we write and maintain our own series of guides on buying property, using Search Console, Bing and regular measurement. We bring what works there to your projects.
View PropspectorFrequently asked questions about SEO.
How much does an SEO agency cost?
That depends on the state of your website, the competition and who handles implementation. A one-time audit costs much less than ongoing support. After the audit, we give you a specific quote based on the tasks we found.
How long does SEO take to work?
Technical fixes often take effect after a few weeks. New content usually takes several months to rank consistently. If you need inquiries sooner, combine SEO with Google Ads in the meantime.
What does an SEO audit check?
We check whether Google can read your pages, which terms bring you visitors, where your competitors are ahead and what content is missing. The result is a task list sorted by impact.
What is the difference between SEO and GEO?
SEO aims for rankings in search results. GEO (Generative Engine Optimization) aims to get AI services such as ChatGPT or Gemini to mention your brand in their answers. The two reinforce each other in many ways, so we plan them together.
Does AI-written text rank?
Google judges quality, not the tool. Even so, unchecked mass-produced text helps nobody. In our process, the AI writes the draft. A person checks every statement and finishes the text.
Can you guarantee the number 1 spot?
No. We advise against any provider who does. Google decides the rankings. We tell you up front which terms are realistic. After that, we measure results transparently.
Do you only work in the Stuttgart region?
We are based in Stuttgart, but we work across Germany. On-site meetings are possible if the project needs them.
Where does your website rank on Google?
Send us your website address and your most important offering. We will tell you whether and how we can help. You’ll get a reply within 24 hours.
hello@kessel-und-code.de
Rotebühlplatz 11–15, 70178 Stuttgart