Armin Sanjari
Managing Director, mathematics and analytics
Founded the agency IT-WINGS in 2016 and still runs it. It serves well-known clients in the automotive, consumer goods, pharma and mechanical engineering industries.
Google Ads agency with AI.Optimized for inquiries, not clicks.
We build and manage your search ads. Bids, budgets and search terms are adjusted continuously, not once a month on a reporting call. Critical changes go live only after we approve them.
Search terms this weekExample
- google ads agency stuttgartkept
- google ads management costkept
- google ads jobexcluded
- learn google ads for freeexcluded
- agency for search adsnewly added
The AI makes suggestions. Critical changes only go live after our approval.
What does a Google Ads agency do?
A Google Ads agency plans, builds and manages ads in Google Search and related formats. This is also called PPC, short for pay-per-click. You only pay when someone clicks. That’s why the choice of search terms decides how much of your budget pays off.
In our setup, automated AI processes handle the ongoing work. They exclude unprofitable search terms, test ad copy and flag anomalies. We set the direction and budget with you.
It all rests on clean tracking. Until Google knows which click led to a real inquiry, the account optimizes for the wrong thing.
Budget without insight
By the end of the month the money is gone, but nobody can say which campaign brought in inquiries.
Wrong search terms
Your ad shows up for job searches and how-to queries. Those clicks cost just as much as the good ones.
Automation without oversight
Performance Max and automatic bidding are only as good as the signals they receive. Left unchecked, they learn the wrong thing.
What our Google Ads work includes.
Google Ads audit
We review your account, tracking and search terms. You see where budget is leaking and which change is worth making first.
Campaign setup
A structure that fits your services and margins. Brand, service and competitor campaigns run separately, so you can attribute every euro.
Ads and variants
The AI writes plenty of copy in your brand voice. We select, correct and test the variants against each other.
Bid and budget control
Budget shifts to what brings in inquiries. Bids on strong terms adjust, weak campaigns get less.
Search term upkeep
Unprofitable terms get cut continuously, good ones get added. Every automatic change is logged.
Performance Max and Demand Gen
We use these formats when there is enough data. And we check exactly where the ads run.
Tracking and conversions
Inquiries and closed deals flow back into the account, including from the CRM. That way, bid management learns from real results.
Reports that mean something
A live dashboard shows cost per inquiry and results per campaign. If something looks off, we reach out without being asked.
What a click can cost.
These are the upper bids for top placements in our own industry. At prices like these, a single wrong search term makes a noticeable difference by the end of the month. In the audit, we look at the prices in your market.
- google ads agency65,47 €
- google ads management59,97 €
- ppc agency50,79 €
- seo agency29,43 €
- meta ads agency25,84 €
- ai marketing agency9,67 €
Source: Google Keyword Planner, Germany, October 2025 to September 2026, retrieved November 4, 2026. Upper bid for top placements in euros.
Four steps to a campaign that learns.
- 1
Analysis
We connect ad accounts, Search Console and Analytics. The AI shows where budget is leaking and where tracking has gaps.
- 2
Strategy
We define what success means, for example cost per inquiry. We also set the rules the automation has to work within.
- 3
Setup and launch
Campaigns, ads, bids and dashboard go live. From then on, testing runs continuously.
- 4
Scale
What works gets more budget. We decide together where to expand next.
The AI does the grunt work. We make the decisions.
What the AI does
- Spot unprofitable search terms and suggest excluding them
- Write ad variants and test them against the control
- Match bids and schedules to when inquiries come in
- Flag gaps in conversion tracking
What our team does
- Set goals, budget limits and brand voice
- Review and approve critical changes
- Decide what gets tested next
- Go over results with you
The people behind it.
More about us
David Otto
Managing Director, economics and growth
Has been scaling digital businesses since 2015, first at Festool, then for six years at Mercedes-Benz. There he led projects in digital products and global performance marketing.
We have skin in the game.
We run Propspector’s Google Ads account ourselves. We also built UTM Spot, our own tool for clean campaign links, and use the same naming conventions in client accounts.
View UTM SpotFrequently asked questions about Google Ads.
How much does Google Ads cost?
You pay the ad budget to Google and a management fee to the agency. The budget depends mostly on click prices in your industry, which range from a few cents to over 60 euros depending on the term. After the audit, we give you a specific figure for both.
What does a Google Ads agency charge to manage your account?
That depends on the size of your account and the work it takes. After the audit, you get a proposal that shows exactly what work is included. Your account always stays yours.
What is the difference between PPC and SEO?
PPC is paid ads and works from the day they go live. SEO is the unpaid results, which take time to build and last longer. For many companies, the combination makes sense.
How quickly will Google Ads bring in inquiries?
The first clicks come in as soon as the campaign is live. Bid management usually takes a few weeks to learn enough. So we plan for a learning phase in the first weeks and tell you about it up front.
Is Performance Max worth it?
That depends on your data. With clean tracking and enough conversions, the format can work well. Without that foundation, it often looks in the wrong places. That’s why we test it against search campaigns.
Does the AI make decisions about my budget?
It works within rules we set together, such as budget limits and brand voice. Critical changes come to us as proposals and only go live once approved.
Do I own the Google Ads account?
Yes. The account is in your company’s name and you keep all the data, even if we stop working together.
Where are you losing budget right now?
Send us a short note on how your account is set up today and where it falls short. We will let you know if and how we can help. We reply within 24 hours.
hello@kessel-und-code.de
Rotebühlplatz 11–15, 70178 Stuttgart